Ford's position has, in no time at all, gone from poor to desperate. Wall Street may still be wondering about Ford's future, but two important constituent groups have already made up their mind -- customers and employees are running the other way, as Joe Benton recounts in his report, Ford's Lemons Leave Sour Taste in Consumers' Mouths.
Anyone even slightly considering the purchase of a Ford vehicle should review Joe's story before signing on the dotted line. Those who already own Fords should be very wary of the fire hazard their vehicles present.
Ford's tough-luck attitude has turned a lot of longtime Ford owners into bigtime Ford haters, like Preston, who daily tows the hulk of his Ford out to the road where everyone can see it. Julio has owned a lot of Ford trucks but when his dump truck caught fire, it was the last straw.
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