
American Family Insurance - Homeowners Reviews
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About American Family Homeowners Insurance
American Family (AmFam) sells homeowners insurance, as well as coverage for vehicles and other property. You can customize its homeowners policies to fit your needs, with multipolicy discounts and diminishing deductibles for qualifying policyholders. You can’t buy AmFam’s coverage online, but you can work with a local agent to find out if its services are right for you.
- Diminishing deductible
- Multipolicy discounts
- Customized coverage
- Not available for purchase online
- Not all options available everywhere
Helpful Reviews
What is American Family Insurance?
American Family provides home, auto, life and farm insurance. Its policies are available in select locations across the U.S. It offers coverage for the following home types:
- Single-family
- Renters
- Manufactured
- Condos
Though you have to work with a local agent to sign up for American Family home insurance, you can manage your policy and make payments using the MyAmFam app. The company also offers customer care and claims services 24/7 and has diminishing deductible feature that can reduce your out-of-pocket cost in the event of a claim. Its personal liability limit is $500,000, and the cap on optional coverage for jewelry, furs, gemstones and watches is $5,000.
American Family discounts include smart home, alarm system and multipolicy savings as well as loyalty discounts for customers who’ve had policies for a year or more and multigenerational discounts for family members. If your home is 15 years old or newer or has been recently renovated, it should qualify for a discount.
American Family home insurance coverage
American Family offers a comprehensive range of coverages. The company provides three packages:
- Economy: Ideal for property owners that want an affordable and basic coverage plan. It offers personal liability coverage up to $100,000 per occurrence with no add-ons.
- Traditional: Offers middle-of-the-road coverage with personal liability coverage up to $300,000 per occurrence and medical expense coverage up to $25,000. It features add-on options like identity fraud expense, equipment breakdown and service line coverages.
- Premium: Provides all the perks of the Economy and Traditional plans with options for all additional coverages.
American Family also provides flood insurance and pet coverage options. Its equipment breakdown coverage is pretty affordable and provides coverage similar to a home warranty.
American Family home insurance quotes and rates
If you bundle American Family policies, you can save up to 29% on auto coverage and 20% on home insurance. You can also save money by paying upfront in full and signing up for autopay and paperless billing. Home insurance costs vary depending on location, age of the home and coverage type. Use the calculator tool on the American Family website to get an idea of what home insurance should cost for your home or call for a personalized quote.
American Family home insurance FAQ
Where is American Family home insurance available?
American Family home insurance is available nationwide. Contact customer service or find a local agent if you’re interested in its coverage.
Does American Family home insurance cover AC units?
Yes. American Family’s equipment breakdown coverage covers air conditioning units. You can add this coverage to your policy for $20 to $30 per year.
Does American Family insure older homes?
Yes, American Family insures older homes and offers discounts for homes that have been renovated in the last 15 years.
Where is American Family located?
American Family is located in Madison, Wisconsin.
Still have questions?
Is American Family home insurance worth it?
If you’re looking for customizable home insurance with plenty of additional coverage options, you might find what you need with American Family. The company covers both homes and home-based businesses and has multipolicy discounts available. While American Family doesn’t offer the convenience of online purchasing, its agents are trained to customize policies to each customer’s insurance needs.
American Family Homeowners Insurance Reviews
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Reviewed Dec. 26, 2025
Costco American Family Insurance is not a good product. This carrier is offered through Costco. When you initially enroll, there are savings. Two years later, auto/home have increased at least 45% with no claims. There are better carriers with better coverage than Costco’s American Family Insurance, and you will not receive such high increases every time your auto and home renew.
Reviewed Oct. 6, 2025
I'm one for writing reviews. I just wouldn't revisit. On March 26, 2023 my area experienced a hail storm, everyone in the neighborhood was getting roof replacements. Long story short I reached out to American Family Insurance. Filed a claim. They were very hard to work with. Wouldn't return calls so I asked people in the area if they are with American Family. They said no and a few of the contractors shared that American Family Insurance is not a good company had to work with don't want to pay, now I'm understanding why I'm not receiving any calls once I finally spoke with someone they denied my claim and canceled my policy.
I filed a claim against America Family Insurance with my insurance commissioner. Afterwards American Family Insurance reinstated my policy at a higher rate. Now I have my new policy with another insurer along with American Family Insurance reinstating without advising me. They knew that they were wrong for canceling my policy and denying my claim. That's why they reinstated me and as of today I still have received a response about fixing my roof so please stay away from American Family Insurance. Although all insurance companies are a monopoly American Family Insurance is the worst. Stay away far away....
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Reviewed April 9, 2025
I have been American Family Insurance through Costco for home many years. Suddenly I just open the claim water damage on my house, adjuster very terrible chase for update and nothing get approve it. I recommend be prepare get attorney on claim. Currently I am in "emotion distress" through this insurer American Family Insurance. It is good thing California Law allows homeowner lawsuit "emotional distress" through insurer. I read all the comment look similar to me right now! I Never recommend have this American Family Insurance ever.
Reviewed Feb. 24, 2025
American Family raised my homeowners insurance fifty percent. I never filed a claim is over twenty years. They gave no explanation and I can't get ahold of anyone from my local agency or their main office. I'm about ready to change my insurance for my home and my cars!
Reviewed Jan. 20, 2025
This company charged me "three" (yes) three times for the same deductible on One singular, isolated claim (FLOOD - HURRICANE) and gave me $1,500 to repair my garage and less than $6000 to fix my entire home. Do the Math? I'm switching insurance - buyer beware. FEMA is getting involved thankfully.
Reviewed Dec. 6, 2024
I am incredibly frustrated with the service we've received from this insurance company. It has been a year and a half since we filed our claim, and our house is still not repaired. We've been assigned eight different adjusters in this time, and every time we think progress is being made, we’re handed off to someone new who seems to start the process from scratch. Communication is a nightmare — we’re constantly chasing them for updates, and no one ever seems to have a clear answer. Our home is still in disrepair, and we're left with a sense of utter neglect. I would never recommend this company to anyone. Their lack of urgency, consistency, and accountability is completely unacceptable.
Reviewed Nov. 16, 2024
I can speak only from what I have been dealing because of American Family asking too many personal questions. I did not feel comfortable giving too much information about our past homeowners insurance company. Over the fact that the old policy was under my mom's name and I had to get insurance on the house. Instead of being helpful and understanding the issue they could have cared less.... I needed to do was file an query to get a copy of the old insurance cancellation. No that must too hard for them say or do. They can not do their job and keep my claim open so I am filing with my state Attorney General Office. After this we are going to a different company....
Reviewed Sept. 3, 2024
To whom it may concern, I’m reaching out to inform you of a difficult situation I find myself in due to the dastardly and predatory practices of your agent in the name of Aaron **. Who took it upon himself to submit a homeowner’s policy to my mortgage company in the names of myself and my ex-girlfriend who I’ve had no contact with for almost three years now. I refinanced my home in December of 2021 in my name only and I was never contacted by Mr. ** or anyone in his office in reference to this policy. In fact, I didn’t even know that it existed and no one from his office contacted me with an update, estimate or any kind of communication whatsoever. Until of course I get an email from my mortgage company this month indicating my monthly payment is increasing by $250.00 per month because of the new insurance policy. And the policy itself is outrageously expensive and totally inappropriate for my needs.
Mr. ** was simply helping himself to a healthy commission and leaving me in a bad situation with the mortgage company. Nice way to treat your veterans American Family! For all I know everything I’ve just described may earn him a pat on the back, or you can do everything in your power to correct an obvious wrong. And as I mentioned earlier, they gave him a pat on the back and suggested that I was the one who did something wrong. In my opinion Mr. ** should have his license suspended and the entire company should be investigated for their predatory and unethical practices.
Reviewed Aug. 10, 2024
They will demand you put on a whole new roof when one shingle is out of place. Yep. I moved over to them because their price was competitive compared to who I had coverage with before. They sent their inspector out, he came, I spoke with him at my front door, and said: "Find anything you don't like or wrong, let me know." He was out of here in 15 minutes, didn't knock or ring the doorbell, just left. My policy was on hold until the inspection which was early June. My then agent out of Richland Washington, turned on the policy and I was able to get down my documents. I had forwarned him that my mortgage company was 'a low speed train wreck' (Newrez/Shellpoint) and explained that they would likely, to spite me, disburse ESCROW fees although I paid in full for the year thru mid-June, 2025. That in fact happened just like clockwork.
I had recently been having issues with USPS (another failing entity) and had significant numbers of pieces of mail not show up even when they were on Informed Delivery. They should change that to; "YOU WILL NEVER EVER SEE THESE" as the title! Anyway, told the agent; "Look, just send the mortgage lender the cheque", and I contacted them to inform them they blew it and defield me even though I had informed them Insurance was paid through June 2025. Am Fam refused. Said they had to send me a cheque. Fine. I told them; "Send it FedEx or UPS!" So I know I'll get it...once again reminding them of my crappy USPS service. I said: "Just deduct the cost from the refund" (which was the total year's premium).
It's now early August. I sent a reminder to the person at AmFam; "Where is my refund at???" I told them I wouldn't sweat bullets until early this month about it, because over time you just will gaff it off. On the next e-mail, the agent, Mr. **, informed me after I sent his underling, Mr. **, the prior e-mail to the lady I had been corresponding with from their corporate office. He replies; "Uh, we have an issue with your roof, a whole row of shingles is missing..." (loose quote) I of course was pretty blindsided, so I went out and inspected my roof, and my neighbor's tree shed a branch, that hit the shingle, and dislodged it slightly. It was still in place, just slightly out of kilter with the rest. I had done roofing twice in my life before (whole roofs) helping friends re-roof houses they owned, so I knew the drill. Took me more time to get my ladder and tools and stuff than it took to reposition the shingle.
The agent said they had sent snail mail (which I never received) asking me to fix that. I told him I never saw that, nor was I aware of the out-of-place, single shingle panel. I informed the Customer Affairs persons in Wisconsin that the roof was fixed, and told him that he could send the inspector to re-inspect it. At the time I was informed by them that all they needed was that to be done and my coverage would be continued. Today I got the e-mail from them that they were 'cancelling' my coverage in a month (which is in fact not legal in my state, I should get 45 days notification, which I never got).
Their e-mail said; "The WHOLE ROOF MUST BE REPLACED" due to 'granulization' of the roof. The roof is 10 years old. I had demanded they send the report or I would get a court order for it, and in the report, it merely shows the 'sole' slightly out of position shingle. The roof doesn't need to be replaced. '2' Roofers nearby have seen the roof and said; "that's utter nonsense..."
The moral to the story is that if you bring up the fact they have failed to reimburse a sizeable chunk of your money due you, for no reason other than they are unwilling or incapable of following reasonable requests to avoid LOSS of the cheque, they will then just find an excuse to cancel the policy. My thoughts are that had I had a 'real' claim, they would have just 'denied it' and not paid. As it is, it's unethical to wait for two full months using; "We didn't look at the report till recently" excuse to deny coverage and cancel it.
It also contradicts their earlier: "Just fix this and we're good" e-mail. To this date I have received NO CHEQUE for refund, not one piece of mail from them, snail mail, requesting I take action. Matter of fact, had my roof 'leaked' for any reason and I found out they waited almost 2 full months to tell me they constructively knew a shingle was out of position, I would likely have sued them had they denied the repair claim resulting in the water damage.
Let this be a warning to all of you! Use this company and then ask for a refund, and then watch the sparks fly. No phone calls, no snail mails, not one word about my 'bad roof' until I wanted that refund from them. Not a peep. Not one peep. This company is the 'poster child' for UNETHICAL BUSINESS PRACTICES! Enough said. I kept it civil. But earlier today that may not have been possible albeit I smelled a rat when they raised the roof problem issue AFTER the inquiry about the missing refund cheque for nearly $700.00 that has been 'not delivered to me' ever. Thanks for reading. But honestly, these folks are skipper puppies to pull this, when asked just to refund the money to me they owed me.
Reviewed June 1, 2024
American Family Insurance is now the proud owner of Homesite Insurance. The #1 denial company of home and renters policies currently offered in the U.S. Homesite Insurance adjusters and so called investigators are actually American Family employees. On Superbowl Sunday in February 2024 my apartment was burglarized. Promptly reported burglary to the police and Homesite Ins. on 3 occasions, and gave a total of 4 statements. Adjuster advised me that he had to investigate the claim before it could move forward. Approximately 10 weeks later claim was denied.
Reading reviews for both Homesite Ins., and it's current owner American Family, it appears to be common practice to run policyholders in circles, and then deny their claim. Homesite Insurance must have bought their rating, because it does not reflect the way they do business. It appears that American Family is purchasing 2nd tier insurance companies to better their bottom line. I thought that when I purchased my renters policy from Geico, it was insured by Geico. It actually was just the opposite. They placed my renters policy with a second tiered company called Homesite Ins., which is owned by American Family Insurance. Homesite Insurance is a denial factory, bad faith insurance company, read their customer reviews, on rating services.
Here it is almost 5 month's later and I am without my personal property that was stolen. I have learned one thing from this whole situation, always check reviews on any and all Insurance Companies, before doing business with them. Homesite Insurance has 1000s of negative reviews from policyholders. I honestly believe their adjusters and so called investigators are paid bonuses to deny claims. Their so called investigator, who was an employee from American Family Insurance had me on the telephone for over an hour, threatening me several times, and trying to intimidate with most of her comments. You would very well served staying away from both Homesite Ins, and American Family. When you need them the most, they walk away from their obligations. Homesite Insurance is a perfect example of what to expect from doing business with a bad faith insurance company.

Reviewed May 17, 2024
Hello! I wanted to share some information about American Family Insurance in case it helps anyone. We have had Home, Auto, Umbrella, and two Business Insurance policies with American Family since 1998. We have never had a big claim. We are about as risky as vanilla ice cream. We have always paid our premiums on time (almost $400,000 in 27 years). Yes, Four-Hundred-Thousand dollars! Our only major claim was for roof replacement at our business from a huge hailstorm last summer.
We recently received a notice from American Family that our policy was being “…nonrenewed due to claims experience on the effective date listed above.” In spite of the tortured English and lack of any date referenced by “effective date listed above”, I understood that after being a customer for 27 years and after paying American Family Insurance nearly $400,000, they were canceling my policy over a $37,000 roof replacement due to hail damage.
I contacted Amy **, my American Family Insurance Agent and met with her. Her answer was that there have been many losses due to hail in the area and lots of insurance companies are cutting back on policies in Colorado. I said I buy insurance to help me mitigate risk. It isn’t like hail is a new thing in Colorado, and if American Family Insurance isn’t any better at managing predictable risks like hail in Colorado than this, then they are incompetent at what they advertise they do.
I could understand them treating me this way if the loss was because I decided to get drunk and drive my truck through the front window and burn the building down. But, this was absolutely an act of Nature and a predictable event. Hail isn’t an “if” in Colorado. It is a “when”! Amy was cordial and was quick to point out that AmFam is happy to keep our home and auto policies in effect and we get “discounts” because we are claim-free and such low-risk, long-time customers.
I made it abundantly clear that I would never dream of treating my customers this way, and since apparently, loyalty and being a great customer means nothing to American Family Insurance, they can no longer have ANY of my business! Thankfully this is actually a blessing in disguise because a friend referred me to a wonderful insurance agent who not only matched or exceeded the coverage we had on all policies, she saved us about $2,000 per year in premiums! I should have shopped around years ago, but you know how life is and how much fun that is. Plus, I naively thought my loyalty mattered to American Family Insurance and they would step up when I needed them. Boy was I wrong!
Reviewed Jan. 10, 2024
I have been with American Family since I was 17 years old. My mother was with American Family before that. My Grandfather was with American Family before that. So when I bought my home in 2002 naturally I insured it with American Family. I’ve had one Homeowner’s claim 17+ years ago. I been paying my premiums on time every year so that American Family can use my money to pay out other people’s Claims. I filed a claim in November and American Family is stalling & even working to deny this claim. It never occurred to me that American Family would not be there for my family when I needed them.
So now I am shopping for new Homeowners & vehicle insurance for myself and my mother who lives with me for the first time since I was 17 years old. 37 years and I’ve never had a claim for an accident ever! Looking back I am ashamed of being an American Family Customer without question for as long as I have, even if American Family isn’t ashamed of how they treat their long-time multi-generational customers. I realize the only reason I was satisfied with American Family is because I never needed them to do anything for me, all I did was pay them. Sad Day.
Reviewed Sept. 28, 2023
We had a claim for hail damage. They said they would pay the claim via EFT. After no deposit for a while I found a check that had been mailed along with the damage description. Once the work was completed we submitted for recoverable depreciation. Several times I've told that we'd have the funds via EFT. Another time we were told we would hear back in 2 days. Nothing ever happens. Today I called again and poor agent was totally frustrated. ALL supervisors lines went straight to voice mail for her. She went into the manager queue and was told to just take down my name, number and claim and I would get a call back in 24 to 48 hours. I've heard this lie repeatedly and so has my agent, who has tried to fix this. It appears they do not intend to pay me.
Reviewed May 15, 2023
On 3/17/23, we alerted Kirk ** that we would not be renewing our homeowners policy and auto policy with him as his office has made so many mistakes and truthfully not been able to bill right or fill out the paperwork correctly for anything and we have never even submitted a claim or any kind or needing anything other than them to bill properly. We are NOT on auto-renewal with him, yet he auto-renewed our homeowners policy and billed our mortgage company ILLEGALLY over 30 days before the renewal date of 6/13/23 when we gave him plenty of advance in writing on 3/17/23 that we would not be renewing. Today, 5/10/23, he stole $2,700 from our escrow account (without sending over any new policy by the way). Now they are refusing to refund. Kirk ** and American Family Insurance are criminals and thieves!
Reviewed May 12, 2022
I have decided that there is a big difference between 'thinking' you are insured and actually being insured. I have been a happy AmFam customer for years. Great local agent. Enjoy the commercials. Feeling totally secure. Now, not so much. We had a statewide wind event a number of months ago. Nearly all homes in my neighborhood experienced roof damage. I was told by an AmFam adjuster that I had substantial damage, in fact more than my neighbors. When my claim was finally processed, I was told by AmFam that I could get it repaired and they wouldn't honor the claim.
I had two licensed roofers come to my home to bid on a roof repair and neither would attempt a repair because they said the roof would look worse by being repaired. I complained to my agent and was told, "roofs aren't a good deal for insurance companies." My roof is the only roof in my neighborhood that wasn't repaired by insurance.
A few weeks later I was in a rental car - 'thinking' I had great insurance and had a battery problem. Great! I had AmFam roadside assistance. It was 10:00 pm at night and I spent an hour trying to navigate the phone system to get me to get some 'roadside assistance'. Finally, it was easier to pay some local service $100 for a jump start than spend the night trying to get help from AmFam. The lesson I learned? Thinking I was insured by a great company and actual reality were two different things. Think twice before buying this insurance.
Reviewed May 6, 2022
The difference of their adjuster estimate and the contractors estimate was over $5000. They do not respond to calls or emails. Take it or leave it. Extremely poor customer service and not actually providing the service they were paid for. Bought through Costco, thought they would have better companies than this.
Reviewed Dec. 9, 2021
If you are looking for a fantastic way to waste money, go with this company. After a recent storm, our roof was damaged and began leaking into the middle of the living room. They sent out an adjustor who said there was nothing wrong with the roof other than a few shingles missing, which is all they will pay for. Three or four shingles don't cause beams and outlets to pour water. It has been several months since that incident. We have had multiple contractors look at the roof and all were shocked at the insurance company's lack of support.
The damage to the inside of the house continued while we waited for another adjustor to come give a second opinion. They finally decided not to send an adjustor, and completely denied the claim. We paid extra for roof coverage. I am disgusted with this company and their blatant theft. If you have any other option for insurance, choose that. Even no insurance would be cheaper than throwing your money away with this company.
Reviewed Nov. 13, 2021
I talked to these agents multiple times then decided to make the switch. Worst mistake of my life, now that I've had my first accident ever their customer service department that I have to call into is annoying and you can't get a direct line. I'm trying to get a rental car which I still don't have, and I had 2 different agents tell me to call around and see who does business with them then call them back with that information. I asked for a supervisor and the agent threw me back in the queue, now this was at about 1130 and the rental companies close at noon today because it's Saturday now. I missed Friday so my check is going to be short but I don't have a car for Monday either. I contacted the A.G.'s office though so hopefully they will get their act together. Otherwise I'm going to the news to see why I pay $300 a month and get treated like crap. $35 a day. I'm 6ft 4 275 lbs are you serious.
Reviewed May 15, 2021
I always pay my premium by phone. In April I paid the amount quoted to me. In May I tried to make my payment and was told I had no account. I received a refund of my April payment with no indication it was the wrong amount. Seems my premiums were raised $40 a month but that wasn't on their pay by phone system (still had my old amount). Never received any info informing my payment was too small and I was being cancelled. Now my payments are almost $60 more a month. I have been a customer of theirs for almost 34 years. Horrible way to treat a long standing customer.
Updated review: May 8, 2021
I take back most of what I said bad about American Family. Even though the process was really slow, my remaining balance on my mortgage was finally paid off. It was actually more the fault of my mortgage company than American Family. I still don't agree with their fire policy, but it did say right in the policy that your dwelling and contents would not be covered if the fire was started by a resident or family member.
Original Review: April 25, 2021
I have had policies with American Family for years. Recently I had a house fire that was called a total loss. American Family sent out an adjuster and I was told that everything would be covered and so far their service was great. Then it was later determined that instead of covering everything like they had told me, they weren't going to cover ANYTHING. It was determined that my son had started the fire. If it was a neighbor or a burglar it would have been covered but since it was my son it would not be. I argued with AMFAM for months saying that my son had mental problems etc. but it did no good.
They then determined that they would pay off the balance on my mortgage, not because they wanted to but they were required to by law. It has been almost a year now while I am STILL paying the monthly mortgage payments on a house that I don't have because AMFAM is totally refusing to make the proper kind of payment to my mortgage holder. STAY AWAY FROM AMERICAN FAMILY.
Reviewed Aug. 8, 2020
Teresea **, MO. (American Family) have been harassing me for several months on money that I do not owe them. I paid them for one month for home insurance check over the phone. No contract was ever written or made. She canceled with me (2 days after I paid a whole month) when she found out I had dogs, & the feeling was mutual because she did not warn me she was coming to my property on a snowy day that she said she was NOT getting out. Even the main office said she went against regulations & she should be fired & I can sue her.
I paid her for a whole month & didn't even need it for 3 and half of the weeks but she wants more money after the cancellation? We had a mutual agreement to cancel! 30 days later she calls me & said she'll send me a form to cancel. So another week passes I get the form in snail mail, another week passes and she gets it back. I already had replaced my insurance. They have been harassing me non stop for $60 for almost a year now! That was suppose to be for a part of a month. I have a perfect credit score & she have sent it to collections. The lady is a psycho maniac that hates dogs. I am a widow, suddenly & unexpectedly, she knows this but yet still continue to harass me. Please do not use this insurance, she is horrible EVIL person. And do not care if she cuts your throat.
Reviewed May 11, 2020
Name is very misleading (American Family) and that’s probably how/why they obtain their clients. We unfortunately fell for it. We’ve been homeowners for 27 years and have the top Homeowners Policy (Gold Star Special Deluxe) we could get for security, the Security for our home and family. In our 27 years, we have only been with American Family for the past 8 years. Luckily no claims filed in the first 20 years, but unfortunately 2 in the past 8... The first Claim was during a storm, when a limb came through our roof and shattered a skylight. We immediately called someone to patch the roof, stating they could start to repair our roof the next day. American Family didn’t want to go with them and instructed us to go with another company who’s estimate was higher.
This company and the insurance runaround still saw our roof unfinished 6 mos. later. This is where our claims agent told us, ‘maybe we should go with our guy.’ Unfortunately, we stayed the course and finally had our roof/skylight repaired after 11 months, almost an entire year. This spring we found a slow leak, that before it presented itself, had caused significant water damage and mold. After several conversations with the claims dept. and our agent, found we were not covered. After our past experience and the premiums of their top homeowners policy, which is ridiculous, they had the nerve to deny our claim. So, as we continue to pay for this ‘Gold Star Special Deluxe Super Duper’ policy, we also have to come up with $20K to repair our home. Nice huh? This is a company that takes advantage of their clients and basically ‘cashes your checks.’ That’s about it.
Reviewed April 28, 2020
Company came out for a Rental, Roof leak, with interior damage claim. They agreed there was a claim there and gave a lowball price to repair it. No contractor would give an estimate when they heard it was American Family. They had both not got paid from the same company. I ended up doing all the repairs myself and working on it for a month. I submitted my material and labor list after all work was completed, around $1000.00. They asked me to photograph all repairs and there would be a final inspection. The inspector told me I didnt have to be there. Then a couple of days later they denied the claim through an Email. Stating the roof was not covered for ice build up. They also said no interior damages were covered.
My agent told me to get a lawyer. Lawyers dont want to take on such small claims as they know American Family's reputation. Even if they win the case, American Family still doesn't pay what they owe. Before purchasing any American Family insurance, I encourage you to check their reviews. This was something I did not do, before switching everything over to the lure of better rates. They raised all their rates after the first year to over what I had been paying to a reputable company anyway. There was selection for 0 stars. Small claims court seems to be my only option, which they attorney up, and I show up with the actual facts. I thought insurance was there for you when you really need it. I have switched insurance since and they send me out letters stating I have payments due. They are the worst company I have ever dealt with.
Reviewed March 30, 2020
I Have had a policy on my home for 24 years! I've never claimed ever in those years. In those years I replaced patios roofs three times at my expense, I replaced all slopes once in that time at my expense! We had a storm with wind and hail damage recently! So I thought I paid several times with no claim to American Family Insurance. So I processed a claim for the wind and hail damages that had occurred during storm.They set a time for adjuster to come out and review damages. It's bad. Trust me! So the adjuster gets on the roof and does his review of damage which is visibly damaged. Wouldn't take a rocket scientists to see! He comes off the roof and writes a review and prints a check for $1,490.00 and comes to talk to me and hand me this check and says, "We will pay to replace 144 shingles only"! The policy had full replacement value for a new roof! They said since there was not 40% damage to roof they were not replacing it!
This is 40% damage to each slope is required supposedly per their policy! I have never been late, never lapsed, and was looking for my insurance company to be there for me! They weren't there and truly screwed their client of 24 years. I even had a conversation with a Regional manager, I told him I trust them with everything I own with the understanding they will pay claims of damage when real and visible situations arrive. I no longer trust American Family! I don't recommend to any homeowners! They will not pay claims of damage and weasel out of them! I have had several roofers come out and the first thing they ask is for my insurance company, the very first thing they say is that company American Family insurance is your problem. They deny thousands of people a year and every year, truly thieves!
Anyways shortly after adjuster left a lady named Michele called me, she asked me if I was ready to entertain a cash offer on my residents! Told her to pound sand! Anyways, I looked the adjuster named Chris up on Facebook, I discovered his wife's name was Michele! I think he shot a low ball adjustment to me and then called his wife to call me to give a cash offer on my residents. In my mind American Family insurance adjuster defrauded the client of American Family insurance to gain personal financial gain for him and his wife! American Family insurance, Patrick ** in Arizona! This is my last year with American family insurance and am currently shopping for new coverage! Save your money and don't do any business with American family insurance! They are a HORRIBLE insurance company!
Reviewed March 30, 2020
I didn’t read any reviews on AmFam before I signed up for homeowners and car insurance. I’ve always had insurance with the bigger companies. After reading how the majority of reviews are unfavorable, I’m wondering if I made a grave mistake. I, unfortunately, had a fire in my house only 8 days after moving in. An Amfam adjuster contacted me the very next day, had hotel arrangements made and cut a check for emergency funds. Awesome. So far so good. Assured me ServiceMaster would be in the next day to remove my things (12 days later, they removed some things, not all.) Also, said they would put a tarp on the house. Nothing yet. I will update this post as the claim proceeds...I sure hope I can be part of the few reviews that were favorable to American Family. We shall see.
Reviewed Feb. 26, 2020
Last year we reported that we had hail damage on our roof. We had multiple roofers come out to look at it. We contacted AFI and a claim appointment was set. We were told that the adjuster and a ladder company would come. Never heard of ladder company so I asked and was told that the person would set up the ladder. Adjuster arrived as well as a person who set up ladder. Both went up on roof. When adjuster came in she tells me that we have hail damage but it is not heavy enough to do anything about. She also tells me that the person who was here was a roofing expert not a ladder company employee.
We talked with our roofers and were told that AFI has changed in how they are approving claims. One company bowed out working on AFI claims as too much hassle. Other roofer does not want to quote roof unless we deal with AFI. Called agent and left message describing problem. No call back. Called another day and left message. Again no call back. We have been with AFI for 26 years. Few claims due to deer hits and a chimney fire. Moved business to another company. No call from AFI on why a 26 year customer would leave. Feels like they no longer care.
Reviewed Oct. 19, 2019
I am my sister in-law's power of attorney. My 26 year old niece was rear ended. AFI who is our provider handled the claim so she could get a rental car quicker and they are going after the other insurance. We found out Tuesday the car was a total loss and were told her rental was to be returned on Saturday. We had received NO check to purchase another car. I ask for an extension until the next Wednesday so we had time to get a check and find a car so my niece wouldn't lose her job. We were denied. I ask to speak to the adjuster who handled this and she happened to be out of town until the following Monday.
I called my agent. He was an jerk and only talked over me and didn't allow me to communicate back with him and said he was just a sales man and referred me back to claims. I called claims again and ask for a supervisor and was told they were not available. I then called the bank and requested money upfront from my sister in-law's trust to purchase another car so that my niece would not loose her job. I had to rush out that day and pick out a car without really being able to look and make sure I was making the best option for her. I then had to for the sign title to them. I emailed my agent a message with the new car information because I didn't have time to go find a new agent as well that day to get the car insured. My agent called me back after he got my email and told me he was happy I found a solution to the problem.
It took me the entire day that I will never get back out of my life to rush through the process and everyone doesn't have the option to go get money from a trust account to purchase a new car. As of Thursday it still hadn't even picked up the old car from the collision shop. I called and made a complaint to my agent that that happened and later that afternoon that's finally picked it up. I told them the check had to be mailed to me because it has to go back into the trust to replace the money that I had to get fronted to me for the new car. As of Saturday still have not received the check to replenish my sister-in-law's Trust. I will be looking for a new insurance company because I do not feel American family had my family's back on this claim. And I will not be disrespected by an insurance agent who says after we spend $10,000 a year on Family Insurance will not get involved and do what he can to help resolve the situation.
Reviewed Oct. 5, 2019
AFI is the perfect example of you get what you pay for. The premiums are affordable but when your dishwasher breaks, they will make up excuses not to pay for the claim. Lost everything in the kitchen even the subfloor. Check all the complaints in Facebook, I'm very sorry I didn't.
Reviewed Oct. 4, 2019
I have been with AmFam for over 20 years. The only claim I ever had was a small case that costed less than 5k. The damage was done by neighbors. I would say they used to be a decent company, now their business model is to DENY everything, falsification of your communication record, and make the appeal process an IRON WALL. They are rude when you try to seek appeal even though appeal is a JOKE anyway. It will only stand to waste your time. They are more secretive than secret service, Adjuster with no supervisors, and supervisors with no supervisors. This is a company that have no leadership if I were to believe their organizational structure. I am not sure if it was because I am in IL because IL has the weakest useless regulatory body overseeing these insurance companies.
Trust me, the only thing IL insurance board does is to pass your messages to and between the insurance companies, they do not investigate. When the top is broken, you cannot expect anyone to follow the laws and procedures. IL residents has the worst treatment from insurance companies, regardless auto, home, health. Do yourself a favor, put $500 away each month in a deposit account instead of paying your insurance companies. My experience is that I paid them over 20 years $120,000, but they will not cover a debris remove that was caused by their contractor that is only $600.
Reviewed Aug. 31, 2019
Trust me, you think you're safe until you have to make a claim! Get out while you still can!!! We had water damage from a bad storm that resulted in about $38,000 worth of damage. They paid $10,000 and when that wasn't enough for us, they decided they wanted to investigate our claim. We spent almost 2 1/2 years, as a family with two large dogs, moving from hotel room to hotel room (while still carrying our mortgage) and being investigated and ** around by them, all the while just trying to hold it together as a family under this enormous amount of stress. They purposefully drew it out as long as they possibly could, taking weeks to get back to us about every single little detail, knowing we financially and emotionally were strained almost beyond measure.
It wasn't until we threatened to get an attorney involved (despite our financial issues we deduced that we had no choice but to find a way) that they finally agreed to settle and pay a pittance of $17,000 more making a total of $27,000 that they gave us when they actually owed us $38,000! Not only that, but they spread it into two payments when we had to keep a mortgage on a house we weren't living in the entire time, so we spent the first installment just trying to survive their abuse! We ended up having to foreclose on our home, which I'm sure came as no surprise to American Family since it was their design to screw us over as much as humanly possible from the beginning. They are the scum of the earth and do not deserve the air they breathe. If you have AmFam, get out now! If not, stay far away! They will do anything they can to ruin you and your family, like they tried to do with mine!
Reviewed Aug. 17, 2019
On 7/12 some items was stolen from my home, I filed a police report! Jessica ** was my claim adjuster. She transfer my claim to Lara **. They treated me as if I was the suspect versus as I was the victim. I ask for a supervisor to call me & still to this day I haven't receive a call from one.. But got a call & text from a guy at 7am saying he was with a 3rd party & helping out! They trying not to pay me for the items that was stolen, although it's a suspect in custody! They stated they taking so much ff for depreciation when Louis Vuitton don't depreciate!
I filed my claim 7/15 & still haven't receive payment! This is the worse experience in the world I've ever receive! I don't recommend this company to anyone. I'll be filing a complaint with the Cincinnati Insurance Board as well as switching homeowner insurance companies! But my local agent Douglas ** was wonderful! PLEASE DON'T WASTE YOUR MONEY ON THIS COMPANY & I'VE BEEN WITH THEM 5YRS & REGRET IT!
Reviewed June 27, 2019
I had a water emergency in my basement and the process has been excruciating!! I have been lied to, misrepresented and bullied by this company. Very few contractors will deal with AM FAM!! I am on my third, as the other two just walked away in disdain. They are offering about 1/4 the replacement cost and I have been paying for full replacement cost for years. Meanwhile my entire basement is a wasteland. Do not waste your time and money with this company!!
Reviewed June 27, 2019
I had a fire in my kitchen on November 16th 2018. American Family Insurance Company's adjustors, contractor and inspector swore that the smoke did not penetrate the walls of my home. They were willing to leave toxic smoke in the cavities of my house which could cause serious health concerns for my family. The offer that they made to restore my house to its original condition before the fire was a fraction of what it should have been. I had to hire a construction company and a public adjuster because they were denying clearly visible damages to my house.
They use a stall tactics by not only cancelling 3 inspections appointments the day of but they hire a third party to do a partial inspection of your contents. American Family Insurance Company denies having received the results for months then refuse to reveal the inspection report. That 3rd party inspector said that American Family Insurance company had him do hundreds of partial inspections on residents and businesses. They used to be okay on paying out claims but now they are the worst he has ever seen in his career.
They put me in a one-room with one bed and lied and said that that is all my policy allows me to have. My contractor ask to take down the middle bedroom wall that was butted up to the kitchen where the fire was because it tested positive for smoke. The inspector for American Family Whispers to the American Family adjuster, "That won't cost too much." They are not concerned about restoring your house back to its original condition.
Smoke filled the double pane glass of my vinyl windows throughout my house. I ask my adjuster about my damaged Windows due to the smoke and he replied they're not damaged. American Family Insurance Company is falsely advertising how they handle their claims. They say they're going to protect your dreams and that is the complete opposite of what they have been doing to me. If you have also been mistreated, partial delayed inspections and denial of clearly visible damages I would like to know. I have a list of people who have been taken advantage of by American Family Insurance Company. We welcome you to come aboard with our team to tell our stories to the proper departments so that children, grandchildren, the elderly and families lives and dreams are not destroyed.STOP AMFAM ABUSE.
Reviewed June 17, 2019
We have been been insured with American Family for 15 years, and never filed a single claim or complaint. We had a tornado tear through our neighborhood and it took off many shingles, and tore a hole in the roof which we paid a contractor to temporarily cover. We hired a roofing company to give us an estimate to fix the damage, and it came to about $15K, essentially a new roof. We were not expecting American Family to pay for a whole new roof, because it is probably about 10 years old, but the settlement was a big fat zero. What were we paying for all those years, such a scam. I hope State Farm is better, because that is what we switched to after the experience.
Reviewed April 25, 2019
I submitted a claim for wind damage. The adjuster came out on 4/22/2019. All went well. She did her estimate although we are not happy with the settlement. That is a different story. She proceeded to provide the payout and explained the time frame we have to repair, and then she insinuated that I was going to pocket the money and go on vacation. I was honestly offended. As a first time homeowner my concern is getting my roof repaired since water started coming in, I don't get why she would even insinuate something like that made me feel embarrassed as if she was calling me a scammer.
Reviewed Dec. 7, 2018
We live in a community that has a Home Owners Association. The HOA has a master policy with Am Fam, that covers the outside structure of each of the homes. Individually, we also had a homeowners policy to cover the studs in with the same agent at AmFam. The policy also had a $1000 Loss Assessment clause. This previous statement is important.
We had hail damage to our roofs and the roofs needed to be replaced. The HOA was notified in early 2018 that the AmFam HOA policy deductible for hail damage changed from a flat rate deductible to a 2% of the structure value deductible. Unfortunately the homeowners were not notified. The AmFam agent acknowledged there was a communication breakdown in that respective office and they should have notified the individual policyholders who also had this individual policy that their coverage could not be enough in case of hail damage. Because of their error, we ended up paying, out of pocket, $2498, vs the $500 deductible we were expecting to pay. Shouldn't either the local agent of AMFAM be responsible for not properly notifying us of this change?
Reviewed Nov. 29, 2018
On October 6, 2018 I called American Family Insurance to file a homeowner’s claim for damages. Two days later Brett ** emailed me about my claim. He proceeded to set up an appointment to come view the damages at my home. On October 15 he was supposed to show up but an hour before he got here he called and stated he could not make it. He then said it up for another day and again did not show. He then emailed me and stated that he could do everything by photos and asked if I could take detailed photos and make a list of damages of all the properties damage from the rain. I emailed him back and I stated that would be fine. I gathered many many photos and a list of damages and I sent it to him. After a few days I emailed him and asked what the next steps were and if there was any update.
A few more days went by and I emailed him again no response by the ninth email I had sent... it was sent back to me as undeliverable. I then called customer service and I told them what was happening and they immediately told me that Brett ** no longer worked with the company and that my case was given to somebody else but had not told me about that. I was then given the name to a new agent called DeAndre ** and I asked for his email. I then immediately emailed him and asked him what was going on. I then got an email back from him that next day and he asked me to forward the photos and list of damages to him that I had sent to Brett **.
Immediately sent them to him and gave him the benefit of the doubt that he was going to treat me fairly since the other guy blew me off. I must've emailed this person 5 to 6 times still no answer. So I called the customer service number and I told him what was going on...that again nobody is reaching out to me and letting me know what is going on what the next steps are...so she sent me over to his voicemail and I left a voicemail for him. I then emailed him a few more times and finally with no response I called customer service back and I asked to speak to his supervisors I was given two different emails and were told that I could talk to one of the two people they gave me. So I wrote them emails and extensively told him what was going on and again I have not heard back from either of the two supervisors.
Finally my grandmother called in to the customer service center and she was transferred to the agent DeAndre **. He told my grandmother that he had tried calling me and then it was me that was not getting back to him. He had left me 2 messages three minutes apart asking me for my contractor's phone number. That's it. NO EMAILS AND NO OTHER CALLS SINCE HE TOOK MY CLAIM OVER! Immediately after getting those voice messages, I had emailed him and explained I do not have a contractor because thus far I have no clue what was going on, So why would I have a contractor? I have every email I have ever sent to both agents Brett ** and DeAndre **. I have every email I sent to their supervisors. I also have all my recorded calls that I have made to American Family concerning this claim. In the recordings you can hear the complaints I have made and the responses that I have been given.
They have not kept me in the loop. I have no clue what is going on and I need help. On Tuesday the 27th and adjuster from BrightClaim came out to my home took some notes got on the roof took some pictures and left after 20 minutes. He was scheduled to be here at 9:50 AM. He did not show up until 10:40 AM which cut in to my doctor’s appointment and I had explain this to my agent. I emailed him throughout the day and still there is no response and it is now November 28. I have no clue what to do and I don't know what the next steps are and nobody will tell me them!
Reviewed July 25, 2018
My ex boyfriend talked me into switching from State Farm in December. He said I'd get a discount for bundling my home and auto insurance. Well 90 days ago my home was robbed while I was gone for almost $12,000 worth of things and cash. Then 2 weeks later I was in a car accident. They did a good job on my car accident except they gave half to my ex boyfriend My Home claim.
I'm still playing the waiting game while getting excuses. "It's still under investigation." I was told a week ago "We'll have a decision 7/25 after our committee meeting..." Yeah I had to get ahold of her and once again another excuse saying meeting was cancelled and now I have to wait a whole other week for an answer. Just excuse after excuse. My savings is gone from having to move and now might lose utilities because people can't do their job. I'll never recommend Amfam to anyone ever again. Guess I'm going to go start getting a lawyer and see how she likes that.
Reviewed June 12, 2018
Their rates go up with any violation (no damage claims) yet do not go down for safe driving for decades! Also, our son turned 25 without any discount either. Time for a change.
Reviewed June 2, 2018
I have had Am-Fam coverage on 3 different homes over a space of 28 years. I have had 4 claims on my homes, mostly from weather related events. Claims dept. sent adjusters out quickly and they had their approved contractors on the job in a timely fashion. Cost of damage repair was never a problem. My agents over the years was always helpful.
American Family Homeowners Insurance Company Information
- Company Name:
- American Family Insurance
- Website:
- www.amfam.com




