WASHINGTON, Nov. 19, 1999 -- Consumers aren't in the market for
excuses as the holiday shopping season comes to the Web.
Poor customer service, inventory problems and sluggish Web sites are
no longer acceptable in the highly competitive retail market, Nielsen/NetRatings
Vice President Allen Weiner said in a CBS MarketWatch.com interview.
"This is now ground zero for e-commerce, to show people it
works," Weiner said. He called it "the season of no more
excuses."
Weiner said "pure" Internet companies no longer have the
field to themselves. Traditional retailers like Circuit City and
Toys 'R Us are increasingly playing to the strengths of the Web and
providing "seamless" service while spreading marketing costs
across the stores and the Web.
As traditional retailers learn to integrate their brick-and-mortar
and Web operations to speed deliveries and expedite repair and return
services they may begin to pull ahead of the Web-only sites that have
had the early advantage, he said. |