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Toyota Cuts Entry-Level Camry Price, Boosts Luxury Model

February 24, 2006

Toyota • Airbags • Engine Problems • Cruise Control • Cooling System • Safety • Toyota Motor Credit • Avalon • Echo • Prius • Tacoma • Tundra --- Reviews • 2007 Corolla • 2006 Prius • 2007 Camry --- News • Toyota Raises Prices, Prius Jumps $400 • Quality Auditor Charges Toyota Cover-Up • Toyota Agrees to Oil-Sludge Settlement • Toyota Camry Named "Car of the Year" • Software Glitch Slows Some 2007 Camrys • Is Toyota's Quality Slipping? • Toyota Delays U.S. Sales of New Corolla to Improve Quality • Facing Massive Recalls, Toyota Executives Promise to Do Better • Toyota Recalls Near 800,000 for July • Japanese Probe Recall Delay at Toyota • Toyota Builds More Efficient Gasoline Engines • Toyota Cuts Entry-Level Camry Price, Boosts Luxury Model • Toyota Dons NASCAR Racing Gear • Toyota Sludge

Responding to U.S. automakers' price adjustments, Toyota Motor Corp. is cutting sticker prices on the entry-level version of the new 2007 Camry sedan and boosting prices for the well-equipped XLE-grade models by as much as 7 percent.

The Camry is the best selling car in the U.S.

Toyota added standard equipment worth $1,300 to the most popular version, the Camry LE with a four-cylinder engine and automatic transmission. The company raised the price by only $125 to $20,500.

An entry-level CE Camry with a four-cylinder engine and manual transmission starts at $18,270, $175 less than the current model. The high end XLE fitted with a V6 engine delivering 268 horsepower, a power moonroof, Bluetooth technology, fog lamps and air-cleaning Plasmacluster ionizer costs $27,250, or $1,715 more than the outgoing model.

Toyota has limited sticker price increases to less than 3 percent on most versions of the 2007 Camry, which goes on sale in March.

The Camry has been America's most popular car for the past four years.

Toyota will offer a gas-electric hybrid Camry for the first time in May but has not disclosed the price of the car. Toyota officials expect the fuel-efficient hybrid to generate around 15 percent of total Camry sales.

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