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Giant Food Intros $9.99 Generic Drug Plan

Washington-area chain responds to Safeway, Wal-Mart





By Truman Lewis
ConsumerAffairs.com

June 23, 2008

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Giant Food is the latest supermarket chain to announce a $9.99 discount program for generic drugs.

The Washington, D.C.-area chain says it has lowered the price of 350 commonly prescribed generic drugs to $9.99 for up to a 90-day supply. Safeway made similar price cuts at its Washington-area stores earlier this month.

Giant is the largest grocer in the Washington region with 184 stores throughout the District, Virginia, Maryland and Delaware. The company said 165 of its stores have full-service pharmacies.

Andrea Astrachan, Giant's consumer adviser, said the new prices were designed to attract customers who want to shop for groceries and fill their prescriptions at the same time. Giant's sales have been declining recently, as more chains have opened stores in the Washington area.

Food Lion said it has changed the prices of many prescription drugs to $4 for 30-day supplies and $10.99 for 90-day supplies.

Wal-Mart shook up the pharmacy business when it introduced its program two years ago. Target quickly followed but other stores have been slow to do so.

Kroger unveiled its $4 program in February, modeled closely after Wal-Mart's. Walgreen Co. sells a 90-day supply of generics for $12.99, and some regional supermarket chains have discounted some generic prices.

Wal-Mart has been keeping the pressure on.

On May 6, Wal-Mart expanded its program to include orders for 90-day supplies and additional drugs to treat osteoporosis and breast cancer as well as cutting the price of more than 1,000 popular over-the-counter drugs in half, setting off competitive responses by many grocery chains, including Sweetbay Supermarkets, Hannaford Bros., Food Lion and Harveys Supermarkets.

Shop around

But consumers should be sure to shop around. The most publicized programs are not always the cheapest.

A survey released by Consumer Reports last week found that price fluctuations can be dramatic -- sometimes more than $100 for the same prescription – even within the same chain, depending on whether consumers are filling their prescriptions in, say, Omaha, Nebraska, or Billings, Montana.

Costco was the cheapest for the four drugs CR sought quotes for, followed by AARP.com and Wal-Mart. Walgreens and Rite-Aid were among the priciest for the four drugs.

Consumer Reports said it placed more than 500 calls to 163 pharmacies nationwide to gauge price differences among four prescription drugs, three name brand medicines and one generic.

Read more about the CR study ...



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