Complain about a product or service

Consumers to Spend Same or More on Entertainment in 2009

Recession doesn't slow down video games or music purchasing

April 17, 2009

Personal Finance • Consumer Prices Edge Up In October • Dodd Bill Addresses 'Too Big To Fail' • Study: Four Types Of Consumers Emerging From Recession • States Worry About Federal Preemption In Consumer Bill • Job Cuts Continue To Fall In October • Consumer Confidence Dips in October, But Rises for Holiday Season • Is The Recession Over? • Economy to Affect Two-Thirds of Families This Holiday • Fed Sees Improvement In US Economy • Consumer Prices Rise Slightly In September • Attorneys General Back Consumer Financial Protection Agency • Gold And Stocks: Are Both Dangerously High? • Study: Americans Crave Better Financial Knowledge • Hiring Begins To Emerge Even As Companies Shed Jobs • Economists Say Worst Of Recession Over • Economy May Force Early Retirements • White-Collar Workers Hit Hard By Recession • Fed Sees Recovering Economy • Six-In-Ten Workers Live Paycheck To Paycheck, Survey Finds • Seven Steps To Saving Money • Survey Suggests Improvement In Jobs Outlook • Stocks Still Outperform, Researchers Claim • Employment Prospects Brighten For Jobless Americans • Job Cuts Rise Following 15-Month Low • Little Sign of Inflation on the Horizon • CFA Applauds Plan to Strengthen Key Investor Protections • Consumers Fall Further Behind On Loans --- • More Personal Finance News

Americans aren't going to let a little thing like a recession get in the way of having a good time.

According to Entertainment Trends In America, a tracking study conducted by The NPD Group, most consumers plan to hold steady or increase their entertainment spending in 2009.

The report found that 75 percent of consumers surveyed said they will spend the same amount or more on digital music downloads as they did in 2008. Sixty-five percent will spend the same or more on video games, and sixty percent will spend the same or more on CDs.

Nearly three-quarters of consumers expect to spend the same amount or more on theatrical movies; and based on comparison with last year's statistics, the theatrical movie category appears to be in the best position for growth, as only 66 percent of survey respondents said they would spend the same or more last year.

"Even in the face of a down economy, entertainment remains a popular spending category," said Russ Crupnick, entertainment industry analyst for NPD. "Most consumers say they'll continue to purchase at least the same amount of many entertainment categories in the coming year."

NPD reported 51 percent of consumers surveyed purchased a DVD or Blu-ray disc in the prior three months. Purchasing a console or portable video game ranked second at 36 percent, followed by purchasing a CD at 31 percent.

According to "Entertainment Trends in America," current per capita spending on entertainment in the U.S. is $160 per month, with the bulk of that spending going to dedicated subscriptions mostly related to TV and Internet access. Despite predictions that consumers would trim entertainment subscriptions, the only notable decline in spending NPD observed were for magazines and newspapers.

Even though the entertainment industry appears poised to ride out the recession better than others, Crupnick advises caution.

"There is anxiety about the economy among entertainment buyers, increasing use of unpaid digital options for entertainment and competition for the entertainment dollar," he said, "but consumers have clearly shown that compelling content will get them back into the stores or theatres."

Report Your Experience
If you've had a bad experience -- or a good one -- with a consumer product or service, we'd like to hear about it. All complaints are reviewed by class action attorneys and are considered for publication on our site. Knowledge is power! Help spread the word. File your consumer report now.

Share		Follow us on Twitter.