smarTours Reviews

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About smarTours

With smarTours, you can visit the world’s must-see destinations and stay safe while you travel. The company offers a collection of over 50 affordable trips to locations in the U.S. and around the globe. When purchasing a tour package, you can decide between "all in" pricing (with airfare from a U.S. airport) or booking your own flights. smarTours takes the stress out of planning so you can focus on enjoying your travel experience.

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smarTours Reviews

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    CoverageRefunds & Payouts

    Reviewed April 28, 2025

    I paid for a trip for 2 to Ireland. 3 mo before we were to leave had a heart attack. Was told by doctor I couldn't fly at the time. I had bought the travel insurance like I always do. When I let smarTours know they said I needed to summit all this paperwork. So got everything they asked for. They never refunded my money and then just kept giving me the run around.

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    Reviewed Feb. 1, 2025

    I was notified 11 days prior to leaving for a South African Safari that smarTours is no longer operational as of Jan 31, 2025. They took my money and ran. I've used them in the past. They seemed like a strong company.

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      Customer ServicePricePunctuality & SpeedRefunds & PayoutsStaffRatesTransparency

      Reviewed Nov. 6, 2024

      MAJESTIC MOROCCO COMPLAINT: If I had to say something positive, it would be about our tour director, Mr. **. He was great—knowledgeable and attentive. My issues with this tour have nothing to do with him but rather with how SmarTours structured this itinerary. This was one of the most disappointing tour experiences I’ve ever had. My main issue was the lack of transparency about how much time would be spent on a bus each day. If SmarTours had included in the itinerary the duration of each bus ride, I would not have booked this tour package. The long bus rides were made worse by constant announcements over the PA, making it hard to rest. Future tours could benefit from quieter communication via whispers to give travelers the option to listen if they wish.

      The itinerary included minimal activities. Most days, when not on the bus, involved endless walking. Free time for exploring, shopping, or using the restroom felt rushed to stay on schedule. For me, only the cooking class and Sahara camel ride were enjoyable. MOST of the included dining stops were disappointing, though not all. We would have been better off selecting our own meals. My vegan sister, who notified the company in advance, was served bland pastas, bread with olives, French fries, and plain vegetables each day. On Day 6, the included lunch restaurant (not the hotel dinner buffet) had no running water but still prepared and served meals. I woke up with stomach pain & diarrhea the following morning.

      On Day 8, the restaurant we were required to stop at for lunch served my partner dry chicken and was upset when we returned the plate. Different guests were charged different prices for the same dishes. I ordered a soup and lamb tagine and was told it cost 180 dirhams. Knowing this was likely inflated, I asked others what they had been charged for the same items—one person paid 130 dirhams, another 120 dirhams. I informed the tour director and ultimately paid 120 dirhams. I believe the staff upcharged me because my partner returned his dish and didn’t eat the replacement.

      Feeling so dissatisfied with the experience, I opted out of three of the twelve days, staying behind at the hotel even after paying for optional activities. I’d also like to mention that I’ve done long transports with SmarTours in both Greece and Egypt, but those involved mini cruises, a completely different and far more enjoyable experience than sitting on a warm bus with inconsistent A/C. Again, Mr. ** was great. If I were rating him alone, 5 STARS!

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      Response from smarTours

      We appreciate your feedback on your Majestic Morocco tour. We're sorry the travel times and some itinerary aspects weren't ideal. We're reviewing the itinerary to minimize travel time and potentially incorporate quieter communication on future tours. We're glad you enjoyed the cooking class, camel ride, and Mr. Aziz's service!

      Profile pic of the author.
      Sales & MarketingStaffTransparency

      Reviewed June 14, 2024

      I traveled with Smartours to Japan on a 12 day trip in May 2024. This was the tour guide’s first trip working for Smartours. She spoke unintelligible English. Smartours was notified by numerous members of the tour group of the problem. Nothing was done to help us during the tour. We were left, with no explanations that could be understood of the sites we saw and daily frustration in trying to figure out where we were supposed to be and when. Upon our return, smarTours did not acknowledge any responsibility for their error and offered a minimal discount on a future tour. The other people on the trip told me they would never use Smartours again, nor will I. Be aware that they do not stand by their promises nor provide service to their customers.

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      Response from smarTours

      We deeply regret that your recent trip to Japan did not meet your expectations. Hiroko, our guide, has been leading English-speaking groups for over 8 years, but we understand that their performance during your tour was not satisfactory. We addressed the issue immediately with our Japan team and Hiroko was briefed on the feedback and given guidance and support. Additionally, we offered travelers $300 in future tour credit. We apologize for the inconvenience and hope to regain your trust.

      PriceStaffRates

      Reviewed May 24, 2024

      We had an amazing tour through South Africa, Swaziland, Zimbabwe and Botswana with Smartours. Our tour guide was awesome, his name was Andrew **. He took excellent care of us. The tour was reasonably priced and filled with many attractions that we wouldn't have thought of on our own. I'd definitely recommend smarTours. We will be using them again for other international tours in the future!

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      Response from smarTours

      Wow! Thank you Julia! We are delighted to hear this. Thank you for traveling with us.

      Reviewed May 11, 2024

      BOOKED A TRIP TO Japan and it is next week. smarTours will not even let us get a ride to our first hotel from the airport because we booked our own flights. We have traveled around the world with this tour company. You'd think that they would at least let us ride to the hotel with the rest of the group while in a foreign country. So sad that this company has gotten so petty!

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      Response from smarTours

      We are sorry to hear about your recent experience!Our transportation policy aligns with our group flight schedules.The transports are specifically sized to accommodate the number of travelers on group flights for everyone who books through us.We are currently transitioning our flight program and phasing out group flights.This change helps us enhance flexibility and service but has led to logistical challenges, such as the one you encountered.Your feedback is invaluable as we strive to improve.

      Dorothy increased rating by 4 stars.
      Customer ServicePunctuality & SpeedRefunds & PayoutsStaff
      After a positive interaction with smarTours, Dorothy increased their star rating on Dec. 13, 2023.

      Updated review: Dec. 13, 2023

      The company refunded me.

      Original Review: Dec. 9, 2023

      We paid for a trip in February 2023 to Israel scheduled for Nov 2023. The war broke out and the trip was cancelled in October. I was told that the refund will be sent on mail and nothing has happened up to today. Customer service keeps telling us that the accounts team are working to refund but this is more than 3 months waiting for refund. How long should I still wait? Is that how you treat customers? I paid the money and now I have to chase the company to get my money back. The customer service team is not helpful every time I call to ask for my refund. I am not told the accounting team is working on it. Why should I be waiting for this long to get my hard earned money back? Anyone else who is having the same experience with this company?

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      Response from smarTours

      Hi Dorothy! We're happy to hear that our team was able to get this resolved for you and provide receipt of the refund. Thank you!

      Customer ServiceRates

      Reviewed Nov. 2, 2023

      Looking for other travelers who have recently canceled tours to the Middle East or the Mediterranean with smarTours. We are two such travelers who feel that Smartours is not only choosing to continue going into what is suddenly a dangerous region -- despite serious US State Department warnings but is also apparently NOT INTERESTED in any alternative to this trip and/or a settlement which would keep people safe and also show some good will on their part. The fear and likelihood of being taken hostage, tortured, and/or killed is very real and their disregard of this to keep with their “standard practice” is mind boggling. The current hostilities in Israel and Gaza are not business as usual. Simply removing a port of call is not an appropriate solution for those who no longer wish to go into an area where terror has seriously escalated. Please email me at ** or phone **.

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      Response from smarTours

      Trips to the Middle East and Mediterranean, excluding Israel, have continued to operate safely and have not been delayed or cancelled with many passengers currently on the ground and having a wonderful experience. We are unfortunately unable to offer cash refunds or credits to customers who cancel within a short window just before scheduled departures as all airlines, accommodations and vendors have been paid in full already for these trips under contracts where refunds are not possible.

      Customer ServicePunctuality & SpeedRefunds & PayoutsTransparency

      Reviewed Oct. 12, 2023

      I had booked their three continent cruise which is scheduled to be in on 10/27/2023 which was traveling to Egypt and Israel.. I have not received any emails regarding updated information on trip despite sending them several emails. I called them today and was told that the trip was “STILL ON” and that if I cancel I would lose all of my money which totals $5100. I asked if I could reschedule they said no. Given the circumstances couldn’t they make an exception he said no. My opinion is that they would rather put you in harm's way then give out any monetary refund. This is my first and last encounter with this company! Avoid!

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      Response from smarTours

      Hi Michelle-We have sent multiple updates in the week since the war broke out via email in regards to the ship's new route which will not include Israel. As it stands, all trips other than our Israel tour are operating as normal. We have travelers and partners in Egypt now who have not experienced any disruptions. Therefore, standard terms and conditions would apply were you to cancel this close to departure.

      Customer ServicePricePunctuality & SpeedRefunds & Payouts

      Reviewed Aug. 30, 2023

      Terrible customer service! After coming back from a tour in Portugal, I realized that flying with SmarTours was a mistake. Including my flight from southern California to Newark my flight was more expensive and with layover took 17 hours each way. Having also booked a future trip to Costa Rica with them, I realized that I could fly direct and save 6 hours each way and $1200. When I explained to SmarTours that I wanted to cancel the flight, they told me it was too late (the tour isn't till November and it is still August).

      Then I was told that I could cancel it but it would cost $100 per person. Then I was told that I would have to take the refund as a credit for my next trip. The final blow was that they are only refunding as a credit 50% back. I agree with other reviews:SmarTours business policies are questionable. At this point I would recommend to stay away from them.

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      Response from smarTours

      We apologize for any inconvenience you may have experienced. We understand that you are disappointed with the cancellation policy regarding your flight with smarTours. Please note that once airfare is finalized, we are required to pay our vendors, and unfortunately, we do not receive a refund if the tickets are canceled. The cancellation timelines are in place to align with our payment obligations to the airline and are non refundable after final payment is made.

      Profile pic of the author.
      Customer ServiceStaff

      Reviewed May 27, 2023

      In March 2023 we took a SmarTours package to Morocco. I was a little afraid to travel there, but my husband was super excited to go. Now I look back at my fear as naivety, because I absolutely fell in love with Morocco and its people. Our guide was named Madani and he shared so much about the lives of his people and their rich history. We traveled in comfort and stayed in amazing hotels in six different cities. We went on daily adventures that I never knew were possible. This was not what I call a "vacation", but rather "educational traveling". Every day I learned...every day I experienced this exciting country and culture...and best of all...every day I smiled. Our first adventure with SmarTours was to Peru. That adventure got us hooked on this company, because we realized how much of the world, we knew nothing of, but could learn about with SmarTours. Live for today...because tomorrow is not promised

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      Response from smarTours

      Thank you Denise! It was a pleasure to have you travel with us to Morocco!

      Customer ServicePunctuality & SpeedStaffBillingRatesTimeliness

      Reviewed March 4, 2023

      The agent wasn’t interested in giving me more information about the tour. All he kept saying was Ok ok ok. Then he blocked me from talking to anyone else. Hung up on him. Called back 3x and got the same person. All he wanted was my credit card which I did give. I called back the next day and the other person said he’ll send me a receipt and I’m still waiting. Had I seen the reviews before I’d never use Smartours.

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      Response from smarTours

      Dear Vejai, we are so sorry that your experience with our customer service team was not in line with your expectations. We've sent you a private response to share some additional information and hope that we can resolve any outstanding questions. You will also receive additional information about the trip by email as your departure date approaches. Please reach out with any additional questions, and we do hope that you have a wonderful journey.

      Customer ServiceRefunds & PayoutsBilling

      Reviewed Dec. 6, 2022

      Unauthorized removal of over 3,000$ from my bank account and I cannot get an answer to get my money back. I made a payment of 1,000 and they took 3200.00. Unauthorized. I have called many times all without resolve. There is no one to speak to. Only a customer service person. This is absolutely awful and I will never ever book another trip.

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      Response from smarTours

      Dear Lisa, We apologize for this mix-up and the delay in getting your refund. After investigation, we found this refund was held up in our accounting department, but we are looking to get this situation rectified right away. Thank you for your patience. We are so sorry this has taken so long, and hope that your travel experience with us next year will still be a wonderful one, despite this rocky start.

      Best wishes,

      The smarTours Team

      Customer ServiceSales & MarketingPriceOnline & AppRefunds & PayoutsStaffRatesTimeliness

      Reviewed Sept. 7, 2022

      BEWARE of Smartours. On August 4 of 2022, Smartours ruined our Tanzania Safari experience by downgrading and changing our accommodations without any notification to a camp site where we felt unsafe, vulnerable and restless. After not sleeping much that night we moved to a lodge related to the same company they used and on top of that we ended up paying an extra $600 USD to get what we paid for in the first place. Seems like a bait and switch to add additional profit as turns out there were lodges in the area just not as cheap as the camp surely. We told the guide we would sleep in the jeep before returning to the camp.

      At least that way we had safety.

      When we purchased this safari package Kenya with a Tanzania extension, we paid for hotels not camps, which is what their website shows and even the final itinerary package they provided showed hotels/lodges, not camp sites. We ended spending the whole day on August 5 searching for a room on our vacation already booked, this put much stress on our vacation and our guide trying to satisfy his customers. We would have cancelled the Tanzania extension if informed we were staying at a camp, but this was conveniently not communicated to us until we arrived in this Country

      Smartours was very deceptive in their approach and negligent in how this was handled. The biggest issue was no notice. This Safari trip was quite expensive and for the price we paid we never expected to be downgraded in this way. We have used Smartours for several trips in the past but, this blatant omission is fraudulent and concerning to say the least.

      We have emailed Smartours customer service many times. No response as of this date. We have called them numerous times since our return on August 10, 2022, spoken to several people and no action has been taken on their part. We plan to sue in small claims for a partial refund and return of our additional cost. When things got tough they disappeared leaving us to fend for ourselves in a foreign land. There are many other tour company choices do not bother using a company who does not take care of customers and ignores you when issues arise. This is a desperate company refusing to attempt to resolve our issues as they have our cash and now make us chase them for resolution. On to the next sucker is the way they look at it appears. The pandemic was tough but, did not think they would turn to stealing from customers and laughing all the way to the bank.

      Dissatisfied Customers

      Stephen ** and Monika **

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      Response from smarTours

      We’d like to acknowledge that you had a frustrating experience, and we could have done better. The original lodge was shuttered due to the pandemic, and we upgraded guests on the extension to luxury tented accommodations. Your final travel documents were updated with this information and sent via email in July indicating the change. We will follow up with you separately to address the specific concerns you have raised in this review. We truly appreciate you taking the time to share your thoughts

      Customer Service

      Reviewed July 5, 2022

      Customer Service is horrible. Call six times and you will either get no answer or all different answers. They cheated me out of $349 and gave me the run around. DO Not use them, Spoke with many people on the tour and most said they are done with SmarTours.

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      Response from smarTours

      Hi Rob. I see that you were on our recent Ireland departure. We have opened an investigation into what went wrong on this particular tour. We deeply regret that this trip did not live up to your standards, and absolutely does not live up to ours. You should have received a communication from our management team following up with information on how they plan to rectify these issues. Thank you.

      Customer ServiceSales & MarketingStaffBillingHonesty & Transparency

      Reviewed March 14, 2022

      We booked the Magical Ireland Tour. It had to be cancelled and rebooked twice, due to covid. I received an email from Smartours saying I have a $150 credit. When I called to use it for the payment due on the trip we are finally taking, I was told I can't use it, even though it's a COVID credit, because I have another small credit I'm using from the original deposit I paid. I can only use it by booking a 2nd trip to a different destination. I consider this misleading advertising and don't understand why, if the credit is mine, I can't use it for the trip I've been trying to take for over 2 years. I was told to "read the fine print" at the bottom of the page.

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      Response from smarTours

      Annette, we are so sorry for the confusion regarding this credit. We issued credits to all passengers for payments made against trips suspended due to COVID-19 during 2020. Once passengers used their credit to book a new trip, and paid for that trip in full, we issued an additional $150 credit as a thank you for coming back to us. Our intent was indeed that you would be able to use this on your next trip, but we are so sorry that it was handled in such a way. We do hope you enjoy Ireland!

      Customer ServiceRefunds & Payouts

      Reviewed Feb. 2, 2022

      Here's my experience with the Smart Tour agency: 1) I had one reservation for 2021 (i.e., Germany Christmas Market), This trip was cancelled due to the rise of COVID by the trade agency. And this Tavel agency provided options to either receive credit for future travels or getting refund. I requested refund and I did receive two different emails from their payroll management (Mr Chis ** & Tyrell **) that I will be receiving my refund by 1/19/2022, not only I did not receive my refund they are not responding to my emails anymore. I would suggest to anyone be really careful if you are planning to book a travel with this agency because they are not reliable plus they have lots a bad reviews with YELP.

      2) I had another reservation for 2022 (i.e., Jewels of Adriatic), This trip also was suspended/cancelled by the travel agency. I paid $600 as non-refundable deposit and I was hoping to receive a credit for the $600 but they are not responding. By the way, I am discussing my matters with my lawyer for further actions.

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      Response from smarTours

      Dear Masoud, thank you for your feedback, and we are so sorry this turned out to be such a frustrating experience, and needed to be escalated so many times. We were able to resolve the refund issue in January and the additional credits have been restored to your account for future travel. There have definitely been many bumps in the road to recovery from the pandemic, and we know we need to do better. Thank you for patience, and we do hope to see you on a future trip!

      PricePunctuality & SpeedRefunds & Payouts

      Reviewed Nov. 6, 2021

      We were sold a "land only" South Africa tour in June, 2020. Smartours reversed the schedule on us shortly before we were to leave Aug, 2021. They informed us they would reimburse us the cost of fees incurred to rearrange hotels, flights that we had to change in order to accommodate their change in schedule. This amount was $796.64. We have not received anything in spite of their manager telling us that we would be reimbursed.

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      Response from smarTours

      Pamela, we are so sorry that this turned into such a frustrating experience for you. Navigating travel in these COVID times has certainly been challenging for us and for our customers. We’re sorry that the last minute changes by the airline resulted in such a headache for you, both in terms of rescheduling your flight, and in getting your reimbursement from smarTours. According to our records, the amount was reimbursed in November. We apologize for the delay, and hope you will consider us again.

      CoverageRefunds & Payouts

      Reviewed March 7, 2021

      I was never refunded for my trip to Vietnam and lost $2552.00 I cancelled my February 4th trip on January 27th due to my Covid concerns. Our trip was on Air China with a very long layover in Shanghai. I had insurance but of course they said it did not cover a Pandemic. I had travel solely with Smartours for years and had brought many other travelers with me. To me it was disgraceful as this was a huge decision to make. I was not unaware enough to think I could travel through China and not be exposed to the Corona Virus. I was truly disappointed with them and realized that I did not count as a human trying not to bring this awful thing back to the USA. Obviously my life and the life of others was less important then the money they kept.

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      Punctuality & SpeedRefunds & Payouts

      Reviewed Nov. 16, 2020

      Booked a tour to Ireland along with 4 other people in my party. The tour scheduled for May 2020 was cancelled. Operator refused to refund our money ($4900 for myself and my husband) and gave us a credit for a future tour in May 2021. Now they have filed for bankruptcy so it is unlikely that we'll ever see the money. Fortunately, we had booked our airfare separately with Delta and they did refund our money as they are trustworthy. We had a positive experience with SmarTours on 2019, which is why we had booked again. I agree that a class action suit is in order and if anyone knows how to proceed, please post. There are thousands of us in this situation and as retirees on a fixed income we cannot afford to write off nearly $5000.

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      Response from smarTours

      We're sorry for the frustration you experienced and for this late reply. Like many businesses impacted by the pandemic, we lost much of our staff and struggled to keep up with our customers' needs. We were also forced to make difficult decisions like updating our cancellation policy to offer affected customers a future tour credit in place of a monetary refund. We hope you'll continue to share feedback with us as we work to rebuild our business and restore the levels of service you expect.

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      smarTours author review by Jessica Kaplan

      The smarTours company has been in business since 1996, offering low-cost group vacation tours to exotic worldwide locales. To date, more than 150,000 satisfied travelers have used smarTours to book their holiday.

      • Expert guides: Local, English-speaking guides enhance the tourist experience by providing local knowledge of destination sites to smarTours guests in the language guests are most comfortable with. This allows travelers to enjoy traveling without the frustrations of a language barrier.

      • Deluxe accommodations: smarTours offer group booking options, which make it possible to enjoy bigger savings at both deluxe and first-class hotels.

      • Roommate services: Since traveling alone often comes with increased costs with many prices based on double occupancy, smarTours offers 'Find a Roommate' services to help keep travel costs low.

      • Airfare is included: Rather than incur additional expenses, international airfare is included with discounted packages through smarTours.

      • Industry certification: The smarTours company is a member of United States Tour Operators Association (USTOA), which allows travelers peace of mind since certified operators carry at least $1 million of professional liability insurance to cover issues and problems that may arise.

      by Jessica Kaplan Contributing Writer

      Jessica Kaplan is a freelance editor and writer who contributes and updates articles for ConsumerAffairs. She writes lifestyle content across several publications, including Reader's Digest and Taste of Home. Jessica's specialty is covering trends content, and she has a particular passion for travel and food news.

      smarTours Company Information

      Company Name:
      smarTours
      Company Type:
      Private
      Year Founded:
      1995
      Address:
      500 7th Ave, 8th Floor
      City:
      New York
      State/Province:
      NY
      Postal Code:
      10018
      Country:
      United States
      Website:
      www.smartours.com