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Amazon launches "lifestyle" drug service

No, it's not what you think -- it's anti-aging, hair loss remedies and so forth

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Amazon announced a new move in the pharmacy sector, introducing low-cost treatments for lifestyle conditions like hair loss and anti-aging skin care, directly challenging companies like Hims & Hers. Wall Street analysts called this a “serious competitive threat.”

This expansion builds on Amazon’s $5/month RxPass service, which offers common prescription drugs at discounts for Prime members.

The new offerings include anti-aging treatments starting at $10/month and hair loss...

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